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Staffordshire’s only powerchair football team, St George’s Knights, will score with a £35,000 donation from the Burton Breweries Charitable Trust (BBCT) over a three year period.

The grant will pay for a mini bus and four powerchairs, which will help the club to welcome new players and mean they can travel to matches together. The BBCT will make further donations of £5000 in August 2015 and August 2016, towards the maintenance and upkeep of the minibus and chairs.

Rebecca Christer from St George’s Knights said: “The grant will increase the quality of opportunities for disability football across the county. Powerchairs cost upwards of £5,000 and this means that many of those who want to play simply can’t afford it. We have a waiting list of players who are desperate to join us, so this grant will mean that we can grow the team and build on our recent success.”

St George’s Knights Powerchair Football Club was created in 2012 after consultation between the English Federation of Disability Sport, East Staffordshire Borough Council, County Sports Partnership and Staffordshire FA. With an average player age of 12, the club is based at St George’s Park and plays in the East Midlands Regional League. Training is at St George’s every Tuesday evening.

Commenting on the grant, BBCT Trustee Debbie Moore said: “St George’s Knights is a great charity that helps young people to reach their sporting potential. But, it’s much more than that; it’s a unique opportunity for players to build strong bonds and friendships within a nurturing environment.

“The Trust’s donation will ensure that the Knights can welcome new members and extend its work in the community. We wish them all the best for the coming season.”

More details about SGK can be found at



Respect Burton LaunchBBCT Trustee Keith Norris (back right) teams up with representatives from Burton Youth For Christ, Burton Albion Community Trust and East Staffordshire Police to launch a new three year project for the young people of Burton.

The Burton Breweries Charitable Trust (BBCT) recently unveiled a major three year initiative that will transform the lives of local young people.

In a comprehensive partnership with the Police, Burton Albion Community Trust and Burton Youth For Christ, the BBCT will invest £108,000 (£36,000 per annum) to fund the programme that will prevent at risk young people from becoming socially excluded and disadvantaged.

Commenting on the launch, BBCT Chairman Keith Norris said: “In 2012, we announced a strategic change of direction, to maximise the long term impact the Trust has on improving the lives and future prospects of disadvantaged young people in East Staffordshire and South Derbyshire. To achieve this, we implemented a policy of funding and monitoring of a number of high value, three year projects in partnership with established local charities.

“We are extremely excited by this new project which aims to prevent vulnerable young people, from 7 to 15 years of age, getting into serious social and emotional difficulties. The programme complements the other three major projects we are currently funding, which work with young people who are already experiencing serious difficulties such as homelessness and domestic abuse.”

The programme, with a working title of ‘Respect Burton’ will be named by the children it works with. It has two strands, one to re-engage with young people who have been highlighted as ‘At Risk’ and the second an early prevention awareness programme delivered to a targeted number of junior and primary schools across Burton.

The first phase, Reengage will create an innovative programme to engage and educate targeted young people between the age of 12-14. It will seek to offer exit routes to these children through engagement and wider networks, building confidence and social skills through a combination of term time and holiday programmes.

The second phase will deliver an engaging Personal, Social, Health and Education (PSHE) programme to raise awareness of potential problems faced by young people. Combining teams from the Police, Fire Service and wider community groups, it will deliver a series of programmes over a five week period to over 720 Year 5 & 6 children in four targeted schools in Burton.

A dedicated project manager will also be recruited to deliver the programme and review progress.

Fleur Robinson, Chair of Burton Albion Community Trust said: “This is a unique opportunity. Both organisations already deliver successful activities with local children such as schools work/support, after school clubs, youth clubs within the community and sport provision, but the opportunity to develop a campaign with the Police, BYFC and Burton Albion Community Trust which advocates early intervention and prevention will really maximise the impact of our work and help to reach more young people within the local community and prevent them getting into trouble.”

Chief Inspector Steve Maskrey, Police Commander for East Staffordshire Local Policing Team (LPT) said: “We believe that early intervention is the key to this unique project, which has been specifically developed for the needs of local young people and will have a marked impact on the quality of life of the whole community in East Staffordshire.

“Working in partnership with Burton Albion Community Trust and Youth For Christ has enabled all three organisations to create a bespoke package servicing the needs of youngsters in our communities that will have positive outcomes for the youngsters who engage. It will contribute to the overall objective of preventing crime and disorder.”

The programme will launch in September 2014 and run for a three year period. A steering group, made up of members of Burton Youth for Christ, Burton Albion Community Trust, the Police and BBCT Trustees of the BBCT will meet regularly to review progress against key success criteria.

“Simply put, this is about breaking the cycle of deprivation and abuse experienced by vulnerable young people. Preventing groups and individuals getting into these situations in the first place has to be one of the Trust’s and societies main focuses. We are confident that the project will make a real difference to the lives of a wide range of young people in East Staffordshire and South Derbyshire.”’ concluded Keith Norris.



As part of its strategy to develop local young people, the Burton Breweries Charitable Trust has kicked off a £4,000 grant to Sporting Communities.

Operating throughout Staffordshire and Derby, Sporting Communities is a national not for profit organisation that engages with local people through sport, delivering coaching sessions, healthy lifestyle programmes, events and a comprehensive range of nationally recognised qualifications and training.

Sporting Communities PresentationFollowing on from the success of the Paralympics, the grant from the BBCT will provide community weekly sports sessions for local young people and adults with a disability in Swadlincote and Woodville. Participants will be able to play Paralympic sports such as boccia, sitting volleyball and goalball and courses will be delivered by fully qualified sports coaches together with a team of volunteers from ShoutOut.

BBCT trustee Debbie Read, corporate responsibility manager at Molson Coors Brewing Company, said: “We were all inspired by the recent success of Team GB in the winter Paralympics and this is a fantastic opportunity for young people with a disability to try new activities, meet friends and build their confidence.”

David Walsh from Sporting Communities added: “The funding will allow participants to experience different sports and broaden their horizons. Sport can make a real difference to people and we’re committed to working with local communities to develop our sporting stars of the future.”

Details about Sporting Communities can be by clicking here

Photo: BBCT Trustee Debbie Read (left) celebrates a £4,000 grant to Sporting Communities



Sarac, which provides specialist emotional support for young people aged 13-19 that may have been affected by rape, sexual or domestic abuse, has welcomed a three year funding partnership from the BBCT.

Sarac, which has been supporting young people in Burton and surrounding areas since 1994, will use the £75,000 grant to fund a specialist Young Person’s Service Co-ordinator for the Charity for the next three years. Working in Burton and surrounding areas, the Co-ordinator will implement a programme of activity to engage with and support young people in the area.

Commenting on the donation BBCT Trustee Emma Gilleland said: “When I visited the charity, I was so impressed by the quality of care that they offer for young people who are often extremely vulnerable and have nobody else to turn to. The one to one and drop in sessions, together with increasing awareness at local schools should really help to make a difference.”

Sarac’s new Young Person’s Co-ordinator will aim to improve the awareness of 700 young people, aged 13-19 years in local schools, of the issues surrounding sexual/domestic abuse and rape and the support services available to them. They will host a minimum of 12  workshops to other provisions in the local communities accessed by young people and will also offer face to face to face support for young people in the school environment or at the SARAC centre. The funding will also go towards hosting drop in sessions and a telephone helpline and texting facility that is vital for young people.

Sarac’s manager, Tracie Hardie said: “We already have a great team but there’s so much more that we could do to spread awareness of the services that we offer. The funding from the BBCT means we can now secure a dedicated young person’s service to facilitate this programme.  It is great news, both for the emotional support staff here but more importantly for all those young people out there who need to access our services.”



As part of its strategy to support local causes that will make a fundamental difference to young people in the Burton area, the BBCT has announced a major partnership with the Harvey Girls and Dads 4 Dads.

A voluntary organisation based in Horninglow Road, Harvey Girls has been running since  2004 and, during that time, has supported many young parents and their children through a mix of regular drop in sessions and one to one outreach work.

The £20,000 donation will  fund an additional full time session worker for the charity, bringing the total team to six. Providing seven sessions a week in East Staffordshire, the groups will help over 70 young parents to develop fundamental parenting and life skills and provide guidance and support to encourage them back into education or employment. The donation will also support children as the session worker will work alongside a play worker whose aim is to aid child development and social skills.

Commenting on the grant, Emily Vinall from Harvey Girls said:  “This funding will make a real difference to the amount of support we can provide for young parents in the area. As a voluntary organisation, we are always looking for additional funding and the fact that, thanks to the BBCT, we can now appoint a full time session worker will really impact the number of people that we can help.”

BBCT Trustee Debbie Moore explains: “What really impressed us about Harvey Girls is the way that they work with both young  parents and their children to build life skills and confidence that will enhance their future opportunities. The grant will make a real difference to a large number of young people who really need this support and will hopefully give them a more secure and brighter future.”



Burton Mind is celebrating after securing £5000 funding from the Burton Breweries Charitable Trust to extend its counselling service for 16 to 25 year olds in the area with mental health problems.

Mind runs a mental wellbeing centre in Burton and an outreach service in Uttoxeter which offers counselling, cognitive behavioural and holistic therapy together with group sessions to help people with anxiety and anger management.

Commenting on the award, Lynne Barell manager at Burton Mind said: “We already support over 1000 people every year and deliver excellent outcomes for the over 18s. With the additional funding, we can now extend our services to cope with the increasing demands from younger people from a variety of ethnic backgrounds.”

The grant will also enable Mind to employ an experienced counsellor who specialises in working with younger people and to offer Asian, Polish and Russian speaking counsellors.

Supporting young people in the Burton area is a key element of the BBCT’s strategy. Keith Norris, BBCT’s chair explains: “Mind has an excellent reputation and this funding will help them to widen the scope of their work to support 16 to 25 year olds. Having a dedicated counsellor who’s experienced in working with young people will add real value to the charity’s work and make a difference to the mental wellbeing of those that really need it.”



Hartshorne Cricket Club in Swadlincote is celebrating after receiving a £4,500 donation from the BBCT to fund waterproof covers for its pitch.

The club is committed to getting more young people involved in cricket and is working on a number of initiatives, including the Street Cricket Project that offers free kwik-cricket sessions for children from disadvantaged backgrounds and free coaching sessions at the Granville Sports College during Easter.

Another key element of the club’s community focus is the creation of a new pavilion which will be used by other local groups including Cubs and Scouts.

However the cricket club, which has been on its current Rodney Meadows ground since the mid 1960’s, is suffering from an ineffective drainage system caused by ground movement. As a result, an increasing number of matches are being postponed or cancelled due to the pitch being too wet.

The £4,500 grant from the BBCT will go towards the purchase of a set of mobile ground covers which will ensure that matches don’t have to be cancelled. This will not only increase revenue for the club but will help to ensure that juniors get to play every home match.

BBCT Trustee Emma Gilleland, who is also head brewer at Marston’s Brewery, explains: “The Trustees were bowled over by the club’s commitment to the local community and hope that this much needed boost will help them to continue with the great things they already offer.  The BBCT is dedicated to supporting young people’s initiatives in the area and this funding for cricket covers will help to ensure that as many youngsters as possible get the chance to play.”