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BBCT ANNOUNCES STRATEGIC PARTNERSHIP WITH YMCA THAT AIMS TO CUT YOUTH UNEMPLOYMENT
As part of its new strategic direction, the Burton Breweries Charitable Trust (BBCT) has today announced a three year partnership with Burton YMCA that aims to get local young people back into employment, education or training.
The £100k sponsorship forms a key part of the BBCT’s strategy to fund long term strategic initiatives that will benefit disadvantaged young people in Burton and South Derbyshire.
The YMCA ‘Young Minds Matter’ project aims to support around 200 YMCA residents through a combination of dedicated counselling, motivational work and an activities programme to build skills useful in the work environment including self-confidence and team building.
The project aims to half the time YMCA residents are not in employment, education or training. It hopes to give young people a stronger basis for independent living and help to secure employment.
Commenting on the partnership, BBCT Chair Keith Norris, said: “Following a strategic review, we have decided to fund a number of large projects that will have a significant and lasting impact on the local community.
“Whilst we will continue to support a number of smaller projects, the YMCA scheme is a prime example of our aim to work in partnership with successful community organisations to radically change the lives of disadvantaged young people. With our support, the YMCA can now help these young people get back their self-confidence and learn the practical skills they need to get them into the workplace.”
To ensure that the scheme delivers its desired outcomes the BBCT has established a joint Steering Group with the YMCA that will measure the progress of the young people it will support.
Paul Laffey, Chief Executive of Burton YMCA, explained: “We are extremely grateful to the BBCT for their generosity. This grant will allow us to make a real difference to the young people living in our accommodation at exactly the time when they will need it. It will give them the best start possible, equipping them with the life skills they need to get on the employment ladder and secure a stronger, independent future.”
2012 marked Burton and District YMCA’s 125 th anniversary, and Paul added that there was every sign that the charity enjoyed a higher level of support than ever. “At a time when there is increasing demand for our services because of the tough economic picture, the local community continues to step up to the plate and help us to deliver much-needed services to young people in Burton.”
Mike Mitchell (centre left), senior instructor, Burton Venture Trust accepts a cheque from Burton Breweries Trust trustee, Stephen Oliver (centre right), together with local children on a day’s climbing experience at Birchen Edge near Baslow.
As part of its commitment to supporting local young people, The Burton Breweries Charitable Trust has donated funding to the town’s Venture Trust.
The Burton Venture Trust is a voluntary charity which aims to support families and young people in the area by providing recreational, educational and outdoor activities to broaden their experience and extend their potential. Its activities are open to any family living in, or near to, the East Staffordshire region and range from abseiling to hill walking, ice skating and camping.
Funds donated by the BBCT will help the charity purchase climbing equipment such as karabiners and rope whilst providing running costs for its minibus.
Commenting on the donation, Stephen Oliver, Trustee of the BBCT and Managing Director of Marston’s Beer and Pub Company, said: “ The conditions at Birchen Edge, a popular climbing and bouldering spot were atrocious at the weekend, but the youngsters braved the wet and the cold to enjoy an adventurous day’s activity. The Burton Venture Trust is a good fit with our aims and it’s a pleasure to see that the equipment will help them to build skills and confidence whilst having fun.”
BURTON BREWERIES CHARITABLE TRUST DANCES INTO TOUCH OF LIFE
The grant will purchase a portable dance floor and music system. T he new floor will ensure that dancers can perform to the best of their ability without having to worry about the quality of the floor surface. The music system will be permanently installed in the new venue, providing high quality audio for the team of youngsters.
Commenting on the donation, BBCT chair Keith Norris, said: “ We are committed to supporting causes that change young people’s lives. The Touch of Life dance group has built a strong sense of community and has a positive impact on its team members.”
Touch of Life has successfully operated in the urban areas of East Staffordshire for seven years. It is a multi-cultural Dance Crew that offers street and break dance classes for young people between the ages of 5 and 25.
Dean Carruthers, director of Touch of Life explains : “ Being a voluntary group, Touch of Life is totally dependent on a core group of volunteers, donations, grants and fund raising activities to provide classes for 150 young people every week. Without the support of the BBCT we wouldn’t be able to purchase this vital equipment for our new premises. It will be great to have a permanent home in the centre of Burton which will be easy for all of our dancers to get to.”
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